Migration release control
Website Migration Risk Control: Before, During and After Launch
A short release-control explainer showing why a redesign migration includes search, analytics, forms, DNS and integration work—not only a visual switch.
32 seconds · self-hosted original explainer
This explainer contains no spoken narration; its on-screen copy is reproduced in the transcript below.
Visible chapters
00:00
Migration is multi-layered
URLs, content, analytics, forms, infrastructure and integrations can all change.
00:08
Before launch
Inventory URLs and map search, content and operational dependencies.
00:16
Cutover
Deploy redirects, analytics, forms and infrastructure as one controlled release.
00:24
After launch
Crawl, inspect, measure and correct migration defects.
Transcript
A website redesign can change more than the interface. URLs, content, analytics, forms, DNS and integrations can all move.
Before launch, inventory current URLs, decide the destination for each, and preserve valuable content, metadata, internal links and account ownership.
At cutover, ship redirects, canonical signals, analytics, forms and DNS together, and test critical journeys before declaring the migration complete.
After launch, crawl the new site and inspect redirects, indexability and errors. Treat migration as a measured release rather than a one-day visual switch.
Continue the decision