Website redesign strategy
Website Redesign Decision Framework: Refresh, Rebuild, Replatform or Wait
A short visual decision framework for choosing the smallest intervention that solves the real website operating problem.
32 seconds · self-hosted original explainer
This explainer contains no spoken narration; its on-screen copy is reproduced in the transcript below.
Visible chapters
00:00
Start with the operating problem
Use the decision the website must support as the starting point.
00:08
Refresh
Keep the system when structure and platform still fit.
00:16
Rebuild or replatform
Change the experience or platform when deeper constraints are material.
00:24
Wait
Resolve ownership, content, outcomes and approvals before production.
Transcript
Do not start a redesign decision with a visual preference. Start with the operating problem the website must solve.
Refresh when the information structure and platform still fit, and the main need is copy, visual system, proof or selected component improvement.
Rebuild or replatform when structure, CMS, workflow, integrations, ownership or migration risk is material enough that surface changes will not solve the problem.
Wait when outcomes, content ownership, approvals or operating responsibilities are not ready. Resolve those inputs before paying for production.
Continue the decision